Limited edition (High avoidance of uncertainty via depersonalization of packaging identity) A series of digital graphics on metal Limited Edition is a series of digital graphics on metal that illustrates the process of depersonalization via “packaging”. Identity is reduced in a minimalist manner, while communicati relying on the established codes and stereotypes of consumer culture. The work is guided by the idea of self, shifting brand identity and tinting the formal parameters that constitute it. Individuation, as a conscious realization of one's own psychological reality, encompasses both the power and the limitations of the individual. It assumes a relationship with the community, never unfolding in isolation, yet simultaneously implies opposition to social norms that hold no absolute value. By merging individual elements into a narrative form linked to their original context, one experiences that context as a restraint, a limit, a cage. The individual in service of profit is reduced once more to the end consumer, assigned a serial number, and the cycle begins again. This cyclical return closes the circle, achieving, once more, a high avoidance of uncertainty via depersonalization of packaging.
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